Indie Horror Films 'Backrooms' and 'Obsession' Beat Disney's Star Wars at Box Office
Two low-budget indie horror films from young YouTube creators beat Disney's $165 million Star Wars film at the box office, signaling major industry shift.
Objective Facts
This weekend was one for the box office history books, with Gen Z crowds jamming theaters en masse for two buzzy horror films. A24's "Backrooms" collected a jaw-dropping, record-breaking $81 million from 3,442 North American theaters in its opening weekend, while ticket sales for Focus Features' "Obsession" jumped again in its third frame with $26.4 million and crossed the $100 million mark domestically. Both movies were directed by YouTube stars and cost nearly nothing to produce, upending conventional wisdom about the necessary components for a hit. Disney's "Star Wars" spinoff, "The Mandalorian and Grogu," suffered a catastrophic 70% drop in its second weekend, signaling the property isn't catering beyond an aging group of core fans, and despite playing on far more screens, landed in third place on weekend charts behind "Backrooms" and "Obsession." Nearly 85% of audiences for Backrooms were under the age of 35, and more than 50% were 25 or younger, demonstrating how these films directly resonated with younger demographics that traditional franchises have struggled to attract.
Left-Leaning Perspective
A monumental box office weekend in which two YouTuber filmmakers toppled "Star Wars" shows what Gen Z moviegoers want, according to TheWrap's analysis. Coverage in outlets like Slate and IndieWire emphasized that the discourse was filled with analysis about what Hollywood can learn from the "Backrooms" and "Obsession" phenomenon, with many takes revolving around how they're both evidence of demand for original horror ideas from young voices aimed at Gen-Z audiences, and some juxtaposed those films' strength against the 69 percent drop that "The Mandalorian and Grogu" faced as a sign that demand for franchises is shrinking and originality is now king. The industry is currently facing massive challenges in bringing younger audiences to theaters, but Barker and Parsons bypassed this by utilizing the exact spaces where Gen Z already lives. When you cultivate an online community, that fanbase operates with a sense of ownership, and that word of mouth is carrying both film and filmmakers to unprecedented heights, according to No Film School's analysis. Barker told Massive that YouTube is just the modern platform for discoverability, arguing that his and Parsons' journeys aren't too dissimilar from Steven Spielberg's or Christopher Nolan's or Ari Aster's paths. Left-leaning coverage emphasized Gen Z authenticity and audience respect but gave less attention to franchise IP strategy and the role of traditional theatrical marketing. TheWrap columnist noted that Hollywood is a predictable industry, and when something is successful, everyone in the biz piles on. Right now that means creators are getting more industry interest than ever before, with Max Reisinger, CEO of Creator Camp, saying this week has been the busiest in the history of the company.
Right-Leaning Perspective
According to Box Office Mojo, not only did "The Mandalorian and Grogu" drop out of the top spot in theaters, it fell all the way to third thanks to a whopping 70% collapse in revenues, Fox News' OutKick reported. Right-leaning commentary, particularly from OutKick and That Park Place, focused on Disney's mismanagement of the Star Wars franchise as the primary story angle. OutKick noted that churning out lazy, uninspired movies no longer works, even if they're attached to a previously important brand name, with years of degrading the Star Wars legacy through terrible streaming series and a disappointing trilogy end taking their toll. Right-leaning outlets argued that as soon as "The Last Jedi" hit theaters, it became clear that Lucasfilm, then-headed by Kathleen Kennedy, had no coherent plan for the series, with "The Last Jedi" undoing much of "The Force Awakens" and treating the legendary hero of the Star Wars universe with disdain. World of Reel's analysis characterized it as "a front-loaded Star Wars movie that didn't even open particularly big is about to bomb," describing it as "further proof of the broader decline of the Star Wars brand under Disney". That Park Place noted that with questions continuing to swirl about the long-term health of the brand, the box office trajectory is becoming increasingly difficult for Lucasfilm to dismiss. Right-leaning commentary attributed failure to creative leadership decisions rather than audience taste shifts, emphasizing that Star Wars had lost its cultural power due to specific creative choices under Kennedy's leadership.
Deep Dive
The specific box office angle—indie horror beating Star Wars—reflects a genuine collision between two industry trends that both sides recognize but interpret differently. First, there is measurable audience data: nearly 85% of audiences for Backrooms were under 35, with more than 50% under 25, while Screen Engine research of 200 kids ages 17-18 found they're tired of superheroes, sequels and spinoffs, care considerably less about big-name stars and directors, and mostly learn about upcoming projects via short-form videos on social media. This isn't a dispute—it's factual. What differs is causation. Left-leaning analysis credits Parsons and Barker with understanding modern audiences by building authentic communities on YouTube and making films that speak to younger viewers' actual concerns. The narrative suggests Hollywood should invest in creator-driven content and lean into originality. Right-leaning analysis acknowledges audience preferences but attributes Star Wars' specific failure to Lucasfilm and Disney's creative leadership decisions, particularly "years of degrading the Star Wars legacy with terrible, unwatchable streaming series and the disappointing end of the previous trilogy" under Kathleen Kennedy. Both can be true: audiences may want originality AND Star Wars may have squandered its brand through poor creative choices. What each side underemphasizes: Progressive outlets give less attention to the fact that "Backrooms" employs the oldest trick in the Hollywood playbook as an adaptation of intellectual property with a massive fanbase, and while it might strike less online audiences as a completely original movie, A24's "Backrooms" is not a new idea plucked from a low budget proof-of-concept that went viral—Parsons adapted crowdsourced internet mythology, a business model Disney also relies on. Conservative outlets focus heavily on Star Wars' creative failures but give less weight to the genuine insight that "the key to attracting younger moviegoers was making films that speak directly to them, rather than relying too heavily on long-running franchise formulas. Studios had mistaken the problem for a lack of interest among young people, when the issue was often the kind of films being produced". Implications: If Star Wars had been creatively bold and original (the original trilogy approach) rather than defensive and nostalgic, it might have performed differently. The box office result may validate both critiques simultaneously.