Steve Marshall is the Alabama Attorney General, serving since 2017 when appointed by Governor Robert Bentley after Luther Strange's appointment to the U.S. Senate. Marshall was born in Atmore, Alabama, and earned his undergraduate degree from UNC Chapel Hill and law degree from University of Alabama School of Law. Before becoming Attorney General, he served 16 years as District Attorney of Marshall County (2001-2017). He has been elected to two full terms as Attorney General with decisive Republican majorities and is term-limited in that position. Marshall ran for Senate in May 2025, positioning himself as an experienced prosecutor and government official with a record of 'getting things done' for Alabama.
Marshall was born in Atmore, Alabama, and earned his undergraduate degree from the University of North Carolina at Chapel Hill (1987) and law degree from the University of Alabama School of Law. He served as District Attorney of Marshall County for 16 years (2001-2017), building a reputation for firm law enforcement. In 2011, he launched Alabama's first major human trafficking task force. He was appointed Attorney General by Governor Robert Bentley in 2017 after Luther Strange's Senate appointment and subsequently won two statewide elections. He and his wife, Tammy, have three children and attend Church of the Highlands.
Strong law-and-order conservative
As Attorney General, has been deeply involved in criminal justice. Campaign focuses on standing with law enforcement against crime.
Voting History: No voting record as incumbent senator; AG record shows focus on prosecution and law enforcement partnership
Hardline enforcement
Supports Remain in Mexico, Title 42, ending parole programs, and deporting criminal aliens.
Voting History: As AG, pursued immigration-related litigation; AG record demonstrates conservative stance on immigration
Unapologetically pro-life
Will defend unborn at every stage; oppose radical abortion agenda; defend Alabama's pro-life laws.
Voting History: As AG, defended state pro-life laws in litigation
Anti-federal Department of Education
Wants to eliminate federal education bureaucracy and return authority to parents and local leaders.
Voting History: No Senate voting record yet
American energy independence
Rely on American energy, not foreign oil, to bring down gas and utility prices and create jobs.
Voting History: No Senate voting record yet
Marshall has no Senate voting record as he has not served in the Senate. His record is as Alabama Attorney General (2017-present) and District Attorney of Marshall County (2001-2017). As Attorney General, he focused on law enforcement, litigation against Biden administration policies, and conservative causes.
Marshall's tone is more traditional conservative and establishment-oriented compared to Moore's combative populism. Less aggressive about 'fighting the swamp' and more focused on prosecutorial/law enforcement credentials. Campaign messaging emphasizes competence and results rather than anti-establishment rhetoric.
Alabama Strong campaign ad highlighting law enforcement, safety, and Trump connection
First major campaign ad emphasizing AG record and partnership with Trump administration
View post →Moore has more legislative experience and has actually passed bills in Congress
Moore emphasizes he is 'the only one in the race that has actually been in the legislative branch of government' and has moved bills to law
Hudson represents true outsider/military credentials vs. Marshall's career government position
Hudson's 'tear it down' messaging contrasts with Marshall's establishment credentials