José Roberto Pulido Jr., known professionally as Bobby Pulido, was born April 25, 1973, in Edinburg, Texas. He is the son of renowned Tejano musician Roberto Pulido and Diana Montes, daughter of norteño musician Mario Montes of Los Donneños. He grew up surrounded by music and culture in the Rio Grande Valley. He attended Edinburg High School, where he was in the school's mariachi ensemble, and later attended St. Mary's University where he pursued a degree in political science before deciding to pursue music full-time. In 1995, at age 21, he signed a recording contract with EMI Latin and released his debut album 'Desvelado,' which became platinum and established him as a major Tejano music star. Over nearly 30 years, he released more than a dozen albums, won multiple Tejano Music Awards (Male Entertainer of the Year three times), earned Latin Grammy nominations and awards, appeared in telenovelas, and became one of the most influential Tejano musicians among Mexican-American youth. In November 2024, he announced his retirement from music to pursue a political career. He married Eliza Anzaldua in 1996 (divorced 2013) and later married Mariana Morales in 2018. He is the father of four sons and lives in Edinburg, Texas. In September 2025, he announced his campaign for Congress.

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