Mark Lynch is a Greenville-area businessman and appliance store owner who previously ran unsuccessfully for South Carolina State Senate in 2020, losing by about 6 percentage points. He is the owner of Jeff Lynch Appliance and TV Center, a family business started by his father more than 70 years ago that Lynch himself took over at age 25 through a buy-sell agreement. Under his leadership, Lynch has grown the single-store retail operation into a multi-million dollar business employing over 110 people. Beyond his business, Lynch has served as an addiction counselor, is an avid marksman, and plays guitar in a band called Concealed Damage. He is a deacon at Burnsview Baptist Church in Greer. Lynch is a father of two and grandfather of four. He is a co-founder of the United Patriots Alliance, a Greenville-based organization with ties to the John Birch Society.
Mark Lynch was born and raised in the Greenville-Spartanburg area of South Carolina. He is a lifelong resident of Spartanburg County and has lived there his entire adult life with his wife of 32 years, raising their son and daughter in the Upstate. He attended Wade Hampton High School and the University of South Carolina. After college, he went straight to work at Jeff Lynch Appliances, the family retail business started by his father more than 70 years before. At age 25, Lynch negotiated a buy-sell agreement to purchase the business from his father, then spent 36+ years growing it from a single store with a few employees into a multi-million-dollar operation with over 110 employees. The company has successfully competed against major national chains. Beyond his business, Lynch served as an addiction counselor, is known for his work ethic (described as someone willing to 'walk hundreds of miles over a campaign'), and founded the United Patriots Alliance, a conservative organization. He is a grandfather of four and active in his local Baptist church.
Graham has betrayed conservative values and doesn't truly support Trump despite endorsement
Lynch's core campaign message is that Graham is not a true Republican and conservative. He calls Graham 'Liberal Lindsey,' a 'traitorous, back-stabbing flimsy flip flopper,' and accuses him of voting like someone who has been in office too long.
Voting History: Lynch's attacks focus on Graham's voting record on war, immigration, and alleged inconsistency with Trump
Graham has changed positions on nearly every issue for political expediency
Lynch has highlighted Graham's past criticisms of Trump in 2016 and his evolution into a Trump ally as evidence of unprincipled calculation rather than genuine belief.
Voting History: Uses Graham's voting record to illustrate alleged flip-flopping on major issues
Bring private-sector success and practical business leadership to Senate
Lynch emphasizes that his 36+ years of growing a family business from a single store into a multi-million dollar operation with 110+ employees demonstrates leadership, accountability, and practical problem-solving.
Voting History: Not applicable as candidate, but cites his business success as evidence of management ability
Lynch has no voting record as an elected official. His only electoral experience was a 2020 state senate race loss.
Lynch's social media presents him as a practical businessman bringing real-world experience to politics. Tone is more measured than Dans or Andrews, emphasizing his church involvement and business success rather than personal attacks, though his messaging on Graham is critical.
Campaign kickoff at Jeff Lynch Appliance Center announcing his candidacy and calling Graham 'Liberal Lindsey' who has lost his way
Formal campaign launch from his family business location
View post →Lynch is positioning himself as the outsider but has sought to use his John Birch Society-affiliated organization for political gain
Graham's campaign has implicitly targeted Lynch's more fringe conservative connections