While South Carolina is a safe Republican seat, Democrats view the state as competitive due to Trump's declining approval. Graham needs to win the June 9 primary first.
Mark Lynch is a Greenville-area businessman and appliance store owner who previously ran unsuccessfully for South Carolina State Senate in 2020, losing by about 6 percentage points. He is the owner of Jeff Lynch Appliance and TV Center, a family business started by his father more than 70 years ago that Lynch himself took over at age 25 through a buy-sell agreement. Under his leadership, Lynch has grown the single-store retail operation into a multi-million dollar business employing over 110 people. Beyond his business, Lynch has served as an addiction counselor, is an avid marksman, and plays guitar in a band called Concealed Damage. He is a deacon at Burnsview Baptist Church in Greer. Lynch is a father of two and grandfather of four. He is a co-founder of the United Patriots Alliance, a Greenville-based organization with ties to the John Birch Society.
Lynch is positioning himself as the outsider but has sought to use his John Birch Society-affiliated organization for political gain
Graham's campaign has implicitly targeted Lynch's more fringe conservative connections