Toby Doeden is a 50-year-old Aberdeen businessman who owns Doeden Investment Group, including Aberdeen Chrysler Center, Redfield Ford, and other retail and real estate properties. Emerging as a political force in 2024-2025 through his self-funded Dakota First Action PAC, Doeden entered the gubernatorial race on May 28, 2025, positioning himself as an outsider candidate to shake up state government. His campaign focuses on government efficiency, elimination of property taxes, and populist anti-establishment messaging. Doeden distinguishes himself with aggressive social media presence and confrontational rhetoric against both Democrats and establishment Republicans.
Toby Doeden, 50, is an Aberdeen businessman owner of Doeden Investment Group with car dealerships and real estate holdings. Married with four grown children (ages 22-28). Grew up in Groton; graduated 1993. First engaged in Republican Party activism in 2024 with Dakota First Action PAC, supporting populist candidates against establishment incumbents. Had not voted in recent Republican primaries prior to 2024. Positioned himself as political outsider/anti-establishment figure. No prior legislative experience.